Leaping into the Visual Void
This project is a multi-page editorial booklet built around an exclusive, two-part interview with design legend April Greiman. The entire layout is designed to celebrate the birth of digital art, tracking how April bought her very first Macintosh in 1984 and completely shook up a skeptical design community.
Concept
The main idea behind this project was to take a normal text interview and let it come to life on the page. Instead of sticking to a boring, standard grid, the concept focuses entirely on a visual hierarchy on relying on scaling, font weights, and geometric shapes to make the most important design quotes literally pop out at you and relate with April’s ideology.
Process
It began with messing around with the typography directly on the workspace using Adobe InDesign. I started by dissecting the interview text, pulling out the most impactful quotes, and experimenting with how they could physically occupy the space.
Instead of forcing everything into a rigid layout right away, I focused on layering transparent yellow and green geometric blocks to create a whimsical feeling that April uses in her work.
Final
The finished piece is a multi-page booklet that transforms a normal text interview into a total experience that matches April’s style. By playing around with cool overlapping shapes, mixing up different text sizes, and constantly shifting the layout, it keeps your eyes engaged at every unique moment.
